7 Payment Insights from Black Friday and Cyber Monday 2020

2020 has been a year like no other, and this Black Friday and Cyber Monday saw some of the highest ecommerce sales numbers on record. Read our in-depth look at Bread's BFCM shoppers to gain insight into the evolution of their payment behavior.

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What you'll find inside:

  • How to Increase Holiday Shopping AOV: Financed orders are 2.58x larger than regular purchases on Cyber Monday.
  • When to Offer Holiday Savings: Learn when shoppers start buying, and get hour-by-hour sales figures.
  • Who's Spending the Most During BFCM: Find out which customer cohorts drove the most revenue over the holiday weekend.