Bringing more people to the great outdoors with Bread Financial

Case Study |



Roofnest is making camping more accessible, convenient, and comfortable for outdoor explorers of every experience level by designing durable and easy-to-use rooftop tents.


A Bread Financial partner since 2019, Roofnest makes the industry’s most rugged and comfortable rooftop tents. Simply pop open the latches and in less than a minute, you’re the tent is ready to go — on any terrain and in any weather. Say goodbye to sleeping on cold, bumpy, and uneven ground, and hello to better views, a cleaner tent, and, most importantly, an excellent night’s sleep.

PRx has been a Bread Pay™ merchant partner since 2016. They offer 12, 24, and 36-month interest-bearing installment loans. A two-week promotion featuring a 12-month, 0% term earlier this year resulted in a 65% lift in average daily sales and a 27% increase in AOV when compared to the rest of the year.

“Our vision is to bring the camaraderie, wonder, and adventure of the great outdoors closer to every customer. We believe escaping from your daily routine and immersing yourself in nature refreshes, relaxes, and reminds you of what’s most important. With Roofnest, it’s camping elevated.”
— Bob Africa
CEO, Roofnest